Becoming a real source of profitability; often higher than F&B revenues, the fitness centers associated with hotels have specialized and are the subject of full-fledged business models.
Therefore, when creating the hotel project, the SPA specialist must be consulted in order to define not only the optimal programming of spaces according to this same business plan but also the treatment menu often associated with a cosmetic brand and luxury hospitality products that are an integral part of the marketing plan.
Wanting to confine the SPA area to a simple non-professional play area will negatively affect management revenues.